Léa Struchen, lifestyle influencer and content creator in Lausanne
I share the best spots and the most beautiful stories of French-speaking Switzerland with a community of 42,000 people across Instagram, TikTok and Threads.
My numbers, in full transparency
165k
accounts reached / 30 days
29.6%
of the audience lives in Lausanne itself
42,000
total community
Instagram 24.1k · TikTok 16.2k · Threads 2,255
12,400
average views per reel
Total community: Instagram, TikTok and Threads combined. Other metrics: Instagram, rolling 30-day window, professional account.
Brands I've worked with
My story
Entrepreneur first, creator second
I graduated in communications and digital marketing in 2017 and opened Léa&JOY, my own hair salon in Renens, the following year, running it for seven years. Building a place, welcoming people, keeping them coming back: I know what it takes to run a local business in French-speaking Switzerland, because it was mine.
In 2025 I handed over the salon to devote myself full-time to what I love: telling the stories of the artisans, shops and places that bring this region to life. True stories, carefully crafted, in a voice that is mine.
Less than a year later, my community carried me into the Top 10 of the Swiss Influence Awards, Lifestyle category. And we're writing this new story together.
Collaborations
Campaigns with a proven track record
Every collaboration is built as a story: your brand, my eye, my community. Here are concrete examples, numbers included.
1.1M+cumulative views across documented campaigns
Logitech
Audio headset giveaway
August 2026 · 1 reel
Switzerland-only giveaway for a Logitech headset: follow, tag a friend, reshare. 482 comments in two weeks, from a French-speaking Swiss audience.
21.4kviews
422 likes · 482 comments
CFF
Summer Discovery travelcard
July 2026 · 1 reel
A month of unlimited public transport across Switzerland, told as an invitation to improvise. The most-viewed campaign of the year.
82kviews
498 likes
Sanpellegrino
The summer crush
July 2026 · 1 reel
A brand-new format, with real acting, to tell the story of the Italian drink of the summer. The boldest creative bet of the year.
20.7kviews
469 likes · 103 comments
Samsung
Galaxy Z Fold8 launch
August 2026 · 2 reels
Two chapters for the foldable: the Swiss launch in Zurich at the Soluna Beach Club, then the phone in real daily use around Lausanne, from work to a break by the lake.
19kviews
38 comments
BCV
Paléo & Lausanne HC
July to December 2024 · 2 reels
Two reels for the Vaud Cantonal Bank around its flagship partnerships: Paléo Festival and the LHC hockey club.
333kviews
2,426 likes · 38 comments
- ESLLanguage stays in Rio and New York · January to June 2026201kviews
- myCANALCANAL+ giveaway · March 2025 and August 2026144kviews
- Transports publics lausannoisAnti-harassment campaign · August 202575.5kviews
- HeinekenEstivale and Openair Gampel · August 202672.4kviews
- Montreux Jazz FestivalJ Balvin giveaway · June 202554.7kviews
- NespressoInternational Coffee Day · October 202532.9kviews
- YuhSaving & investing · February to March 202526.9kviews
- Burger KingSummer Treats · July 202619.8kviews
- BarillaVegan Pesto Rosso · June 202615.1kviews
- RTSPlay RTS · October 202514.1kviews
- Vaudoise AssurancesGonet Geneva Open · May 202613.3kviews
Your brand could be next.
Work with meMy audience
Swiss, local and engaged
Nearly a third of my audience lives in Lausanne itself.
Split
Per publication
- engagement rate
- 2.1%
- views per reel
- 12,400
- average likes
- 254
- average comments
- 66
- views per story
- 2,500
Age groups
Top cities
Lausanne and its surroundings concentrate most of the audience.
Source: Instagram Insights · Data as of 01.09.2026
Services
What I can do for your brand
Proven formats, tailored to your goals. Every project starts with a conversation to find the right angle.
Sponsored reel
Your brand told in video, in my voice and my region. 14,700 views on average.
Stories sequence
Authentic immersion: behind the scenes, product trials, direct connection with my community.
Event coverage
Festival, opening, launch: I live the event and bring my community along.
Giveaways
The mechanics that get people talking: up to 2,100 comments on a single collaboration.
UGC content
Content shot in my style, delivered for your own channels and ads.
Brand ambassadorship
A regular, long-term presence, like with NIVEA since 2024.
Rates on request, depending on format and scope.
Work with me